Jacomine van Veen

Jacomine van Veen is founder of Likely, a consultancy specialized in applying trends and future research for innovation, strategy and design. Likely supports organizations and businesses in understanding how societal, cultural and lifestyle changes have an impact on their business or purpose. The work of Likely varies from inspiring innovation processes with trend insights to creating long term future scenarios. More and more, Likely creates trend platforms, tools and training for businesses to organize their own trend monitoring. Projects can be characterized as tailor made, collaborative, ‘design thinking’, people focused, and are often run in collaboration with a global, multidisciplinary network of professionals.